*Project was conceptualised and completed during my time at
Son & Sons, Atlanta.
Thrive Farmers breaks agricultural conventions to truly empower people to thrive—in their everyday lives, their work, and their passionate approach
to everything they do. Their bold innovation, global insight, and focus on what matters, creates a higher quality of life for their farmer partners, which results in higher quality products for clients and consumers.
Brief:
The brand aimed to emphasize red as its primary color in packaging, signaling a bold and confident direction. This included visually enhancing the 'thrive' element in their name, with the goal of creating packaging that exudes fearlessness, strength, reliability, and confidence.
Shelf view