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Critical AnalysisCatalog PDF
Process book
This exhibition catalog is a collection of works that capture the shift in the art world witnessed in the 1960s with the emergence of expression through semantic content, utilizing the intellectual software of visual language as well as the structural hardware.
The works within the catalog address the deconstruction of verbal language as a filter or bias that inescapably manipulates the reader’s response, making words the new material and emphasizing on what lies under the surface, positioning meaning at the forefront.
The catalog focuses on the artists/designers who embraced and justified the intellectualization of the object, such as Joseph Kosuth, Ed Ruscha, John Baldessari, Mel Bochner, among others.
Text as art explores what lies beyond the self-conscious or the self-critical and opens up a new array of possibilities characterized by lack of objectivity instead enhancing the objective with deferred meanings, hidden stories, and alternative interpretations.
Text as art aims to achieve more with less in its emphasis on multiplicity over singleness and rejection of autonomy by limiting the amount of information revealed and therefore limiting the extent of formal analysis possible, propagating a kind of visual art that is less visual in its approach.